Selling real estate – confidence & process

Selling your home is one of life's major transactions. You leave behind memories, pack up life in boxes, move, even renovate. Some have plenty of time, while others sell quickly. Regardless, we help through the entire process of selling your home.

The Listing Process | Guide
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The selling process

A well-oiled white glove process that focuses on maximizing the value or your asset & presenting it to the market in order to yield the highest possible price.

01.
Valuation

Using extensive knowledge of the local real estate market, our team take all features of your home into account to determine a detailed valuation with comparable properties, which will drive our pricing strategy.

02.
Concierge Moving Service

Hiring reputable movers, packing and unpacking, storing, and settling into your new home is very important. We help coordinate the moving process from start to finish.

03.
Preparation

Our team spans contractors, stagers, photographers and a whole creative team at your service. We supply a full service package to sell your property quickly at maximum market value.

04.
Renovations

Our Revive program gives access to no-upfront cost capital to pay for cosmetic updates prior to listing, including guidance on strategic investment to maximize return, design services, and coordinating the construction.

05.
Marketing & Showings

We provide a structured and detailed marketing plan to specifically target the right buyers for homes, schedule for holding open houses and showings,

06.
Negotiation

Elite negotiators are adept at managing conflicts, finding common ground, and crafting win-win solutions that satisfy all parties involved.

07.
Escrow & closing

Our escrow team are the best in the business. From start to finish, seamlessly navigate escrow ensuring we close on-time without surprises.

08.
Financial strategy

Leverage our partnerships with certified financial planners to ensure the capital returned from a sale is optimized for tax; 1031 exchange strategies & more.

Individualized strategy based on your needs and goals
Powerful digital tools to find the right buyer
Dedicated partners throughout the entire home transaction
Most comprehensive additional services on the market

Schedule a call below, talk to us directly about your future home, sale, or investment.

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Daria
Saraf
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Daria was my realtor during my first-time homebuying journey in fall 2020. I started the process knowing little about homebuying, but with Daria in my corner, I felt confident at every step of the way. Daria has a remarkable overlapping skill set of detail orientation, responsive communication, deft negotiation, and all-around expertise — and on top of all that, she is a wonderful and kind person who took my preferences and desires to heart throughout the process. In less than ten weeks, we went from our first time meeting each other to closing escrow on a condo that I love — one that I can picture myself in for many years to come. She is even still involved post-purchase to help me with my move-in and interior decorating. I am happy and satisfied with the end result and I have Daria's guidance and expertise to thank for it. I recommend Daria highly to anyone interested in buying a property in San Francisco. It was truly a pleasure to work with her.
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J.G
,
Daria is a dream come true. She gave excellent advice, she took charge so the entire process was low maintenance for me. She was super responsive to all of my questions and concerns and most importantly she got me a great result quickly. Nothing but good vibes.
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V.B
,
Daria Saraf is an extremely capable, thoughtful, thorough, organized, and savvy realtor and human being. You could not be in better hands as a buyer or seller if you work with Daria. She is a seasoned professional, knows the Bay Area market intimately and has a keen sense of how best to position your property. My property needed a fair amount of work in a very short amount of time. A daunting challenge to me, for Daria it was a breeze to organize and solve. She has a very skilled and respectful team of contractors with whom she can transform your property into something that would be found no the pages of Architectural Digest. This woman is a pro. You will be both lucky and extremely happy if you can work with her.
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P.K
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What her clients have to say: "Daria has a proven track record in getting the best prices in any kind of market. When it comes to finding the very best property, her big picture vision, along with her incredible attention to detail can create a bond with her clients that endures for many years." -Andy Cowles, Creative Director, Rolling Stone Magazine.

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